The company AFISA FOOD INDUSTRY S.A presented her to the general public, this Tuesday, April 23, in Douala, as the new ambassador of its brand of special flour rolls or “puff-puff, known as Mama Makala. In a highly competitive marketplace, the company choose Daphne as Ambassador, which they consider a success, following her love for mankind, street life, especially puff-puff and beans sold along the streets in Cameroon, of which despite her stardom, she remains a fervent consumer of this Cameroonian delicacy.
In this partnership, a first in the milling industry in Cameroon, the artist DAPHNE's mission is to simply use its image, its music and its reputation to promote the Mama Makala brand throughout its communication trends.
The choice of Daphne is further explained by the marketing office of AFISA FOOD, explained that in order for the brand to gain grounds, just like other major producers, there was a need to associate its progression with that of an icon, a popular figure that can connect with his target audience.
Secondly, with the target audience being female, it was necessary to associate a female figure with approaches and a philosophy similar or close to the mark. Daphné and Mama Makala are two brands with similarities in their evolutionary trajectories. Less than three years were enough for these two young stars to shine and position themselves as leaders in their respective industries.
"The idea behind is to position Mama Makala as the princess, the adulthood flour and the star in the humble way of the donut flour brands. Daphne is certainly a celebrity adored in the music industry, but it is above all a dynamic and talented citizen. Daphne is a talented young artist, daring and humble, in 3 years still managed to impose her style and be loved in the music industry quite complex and predominated by big guys. DAPHNE represents youth in spirit, daring and endurance, just like Mama Makala in his market. In addition to working values, Mama Makala advocates a young, chic, feminine, and DAPHNE is the perfect.” said Richard.
He however insists that, “DAPHNE is not used as a "Mama Makala", or any other expert in flour, no! She plays more of a role of influencer, a citizen who, after having tasted puff-puff and other pastries made from flour Mama Makala, confirms the quality and recommends”.
For Mama Makala, one of the main goals of this campaign will be to affirm its status as a benchmark brand of flour, purposely produced for puff-puff, as some prefer to call it. It is also called by many consumers in French-speaking towns, as Makala. It is served in many workshops and seminars, some parties in most towns across the country.
According to, AFISA FOOD INDUSTRY S.A Head of Marketing, Richard Podga Nyanit, added to this objective, one of the major aspects of this concept, is to present the users of the flour Mama Makala as full-fledged artists, to consider themselves first of all as stars, having the privilege to consume a product of good quality.
Mama Makala was introduced in the Cameroonian market in April 2016, to offer users the best in a competitive environment marked by the presence of a dozen brands of flour. It has gained grounds on the national and sub-regional markets, as it brings to mind the taste of grandmother’s cooking, as producers affirm.